Vaed is a beacon of sustainable fashion, actively championing the repurposing, repairing, reselling, and recycling of donated clothing and fabrics, breathing new life into every piece.
Vaed’s core is steeped in a profound commitment to sustainability and innovation, creating a symbiosis with recycling companies and visionary independent designers to re-imagine materials destined for waste into novel and responsible masterpieces. This co-creation unfolds a beautiful tapestry of innovation intertwined with conscientious responsibility.
In my role as a Freelance Graphic Designer and Social Media Strategist, I delved deep into Vaed’s rich ethos to encapsulate and project its transformative journey and intrinsic values through vivid visual narratives and curated social media strategies. My endeavor was to reflect Vaed’s pioneering spirit within each design element and craft a coherent visual identity that aligns seamlessly with the brand’s mission and vision. Together, I amplyfied Vaed’s transformative message, shaping a more sustainable and thoughtful fashion narrative.