The "illytini" project was an ambitious endeavor that aimed to redefine the espresso martini experience by integrating the holistic benefits of adaptogens. As a multifaceted designer, I undertook the challenge of envisioning and executing every aspect of the brand – from product design and branding to web development and promotional materials.
Scope:
Product Design: Crafted three unique illytini flavors that balance the rich allure of espresso with the health benefits of adaptogens. Each variant was meticulously designed to offer a distinctive taste profile while aligning with the brand's ethos.
Branding & Logo: Designed a timeless logo that encapsulates the brand's luxurious and holistic image. The branding extended across packaging, promotional materials, and online platforms.
Web Design & Development: Developed a responsive, user-centric website that not only showcases the product but also educates visitors about the unique ingredients and benefits. Integrated interactive elements like flavor quizzes to enhance user engagement.
Video & Multimedia: Directed and produced promotional videos that delve into the illytini experience, blending narrative storytelling with product highlights.
Challenges: One of the primary challenges was ensuring that the adaptogens' holistic essence seamlessly blended with the indulgent nature of espresso martinis. Additionally, striking a balance between user education and product promotion on the website required iterative design and content strategies.
Outcome: The culmination of comprehensive research, iterative design, and meticulous execution resulted in a holistic brand experience that resonates with both wellness enthusiasts and espresso martini aficionados. The project received accolades in class for its innovative approach and cohesive design narrative.
